Secrets and Lies: The Anatomy of an Anti-Environmental PR Campaign
by Nicky Hager and Bob Burton
Common Courage Press, 1999; ISBN 1-56751-182-1
From leftbooks.com:
This scathing exposé of a New Zealand public relations firm describes the way that PR firms across the world manipulate public opinion and politics. Hager and Burton delve into thousands of pages of secret files from a firm hired by the New Zealand government to counter what had been widespread and mainstream resistance to the logging of preserved rainforest on the country’s west coast.
The authors describe the array of insidious tactics the firm used not only to counter popular environmental sentiments, but also to manufacture a fictional anti-environmental movement out of thin air.
“The functioning of democracy depends on exposing the public relations industry,” write the authors. “We wrote this book as an example of a PR campaign, but also as an example of how to counter it.”
“One of the most important books ever written on PR. It provides extraordinary and irrefutable evidence that powerful corporations use PR to smash any vestige of democracy.”
— Robert W. McChesney
author of
Rich Media, Poor Democracy:
Communications Politics in Dubious Times
and
Corporate Media and the Threat to Democracy
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